Higher-Ed Marketing Photography

February 7, 2008

Would You use Photoshop or Not?

Just a quick post and a quick question on authenticity. We were shooting yesterday at Monmouth University in New Jersey. Yesterday was Ash Wednesday and there were lots of students with ashes on their foreheads. I strayed away from most of the opportunities for these shots.

Here’s the question: Would you or Would You Not use Photoshop to take the ashes off for use on the web or publications??

Just curious

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography_73f4275.jpg

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January 28, 2008

How do you Stack up to New Hampshire

That’s the question. New Hampshire’s Union Leader newspaper had an interesting article about the highest paid state employess.

The top sixty-two paid employees in the state come from the University of New Hampshire system..

The president of UNH pulled in $317,000, $200k more than the Governor of the State.

There’s a spreadsheet included in the article listing all University System employee salaries earning above $50,000… Feel free to take a look and see where you all stand in relation.

Here’s a definite disadvantage of working for the state, having your personal information open to the public…

One thing that I took from the article was the use of GOOGLE DOCS, kind of cool, not having to open a silly excel attachment, very well done on the Union Leader’s part…

January 25, 2008

Higher Ed Advertising on NPR?

Am I missing something here???

In the last few days I have heard at least three different schools’ ads on National Public Radio..

Is this where prospective students are? I can’t imagine they are.

It looks as though some NPR sales rep needed to make quota and gave away spots for pretty cheap..

What do you think?

I guess I could possibly understand if they were ads for adult learning, or maybe the development office but UNDERGRAD ADMISSIONS! Yikes.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 22, 2008

Website Re

After three weeks of culling through images we have finished updating our website with fresh images from the past semester.

PLease take a look and let us know what you think..

http://www.fjgaylor.com

January 18, 2008

Are You Twittering?

The other day Brad over at SquaredPeg had a wonderful post about setting up Google Alerts to see what’s being said about things of interest to your school.

This is of course got me thinking, as his wonderful posts ALWAYS do.

Everyone’s heard of Twitter but are you using it as a tool for improvements?

David Terry has created a wonderful tool called Tweetscan a great search engine that combs through Twitter posts. I have been using this for a while now and find it wonderful to find things of particular interest to me.

I have several keywords that I monitor on a regular basis to see what’s going on inTwitterland and to find folks of similar interest.

One of my searches is the keyword “admissions” and the other day found a few back to back posts about admissions that got me thinking.

One was from a female student expressing her discontent for Penn State’s admissions packets. The other two were from a frustrated female student who was having no luck reaching an actual person in an Admissions office, and when she finally did get a live person it was not such a pleasant experience..

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So what can everyone take from this??

Well as Brad stated in his post you can do two things:

1. Leave a message and hopefully help
2. Leave a message and look creepy, it’s a risk

Personally I’d take the risk and explore the pain and see if you can perhaps turn a negative into a positive.

Explore these options to see how you can improve upon your service.

Now granted Twitter has not penetrated the teen market as much as Facebook or others have but kids are definitely on it and is it a POWERFUL tool.

So if you’re not already Twittering, take a peek and see what you think.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 17, 2008

Just Some Early Morning Reading

The Corporatization of Higher Education

College Standards Stiffer For Women Good video if you can get through the :30 ad before the video starts

Even The Library of Congress is using FLICKR

Enjoy

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 11, 2008

NY, One State on the Right Track with Higher Education

NY Governor Elliot Spitzer’s annual State of The State address filled with benefits for the State’s public Universities, which include 2,000 new full-time faculty positions and the creation of an at least $4 billion endowment according to the NY Times this morning.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 8, 2008

Flickr : Are You Taking Advantage?

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We’ve been posting images to FLICKR for a while now as another avenue to show our work.. Up until mid December Flickr had pretty basic analytic tools, just the amount of views.. Well that all changed when Flickr announced FlickrStats.

If you’re a data monger like me, you can really have some fun with it, and most importantly BENEFIT from it.

After some poking around a bit, it doesn’t look like Higher Ed is really taking advantage of this media for driving traffic to their respective sites..

Just a few quick observations, there are several schools that have Flickr accounts out there, but they do not appear to be very active, or effective for that matter. Now please keep in mind, this could be a major research project in and of itself, I only skimmed through for about a half hour, so my findings could be off.. Here goes anyway.

By looking at the sampling of Accounts that were “official” school sites, there were a few things I noticed.

1. They looked like they were just batched and thrown on the site, with original file names and not many titles that would be conducive to any search algorithm. No one is ever going to find your images.

2. There was rarely a caption that was worth looking into further that would make me want to click on a link to the website..

3. There weren’t links to click on, that would take me to the school’s homepage.

4. When clicking on the “profile page”, very few had a link to the school’s site either.

In my opinion this could be one of the best $20.00 a year investments for any admissions department, if the time and effort is put into it.

Now we’ve been using Flickr for about a year and a half, we have 852 images posted on our account, and to date we’ve had more than a quarter million views. Probably the best $30.00 we’ve spent in a while.

I spent a bit of time looking at some searches for schools we worked with this fall, to see where we landed on the search. If you’ve got nothing better to do, please take a look.

Hofstra University
Suffolk University
Corban College, OR
RMCAD,CO
Marian College,IN
IUPUI
St. John’s University, NY
Old Dominion University, VA
Miami University, OH
Northwestern University, IL
Texas State University
Imperial College, London
Colelge of The Holy Cross
Oklahoma State University
Kansas State University

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

November 8, 2007

Holy Cross, Worcester, MA

Here are some from our shoot at the lovely College of the Holy Cross in Worcester, MA yesterday.. Once again a great feeling: working all day and getting home in time to watch TV on my own couch (like normal people).. Processing the next couple of days and then off to Stillwater OK and Oklahoma State University..

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

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