Higher-Ed Marketing Photography

January 16, 2008

Which One Do You Like Better?

Filed under: Uncategorized — fjgaylor @ 3:15 pm

Which one for the website? The one with the people in the background? or the one without people in the background?

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

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Ideas For Website

Filed under: Uncategorized — fjgaylor @ 3:14 pm

As I mentioned in an earlier post we are updating our website with images from this past fall semester.. After going through what seemed like a billion images, we were able to NARROW it down to 629 for the website, obviously this is WAY WAY WAY too many images, talk about overkill.. Anyway we’ve decided to stay with same basic layout as our current site, due to there not being enough hours in a day.

Anyway we need to whittle down to under 200 images. Here’s the challenge getting the right balance of disciplines.

We have tagged all the images and these are the areas we came up with. Judging by the graph there are 15 “categories” and roughly half of the “chosen” are comprised of just three types: Outside Campus Life, Classrooms, and Inside Campus Life…

I’m looking for some input on this one from everyone involved in admissions recrutiment:

Are there any other disciplines that you think should be covered? What kind of weight should be given to each “discipline”?

Thanks so much for the help..
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January 15, 2008

For Your Reading Pleasure

Filed under: Uncategorized — Tags: , , — fjgaylor @ 9:20 am

There has been an awful lot of press relating to Admissions in the last couple of weeks, obviously related to the application season. So here are a few that I found.

The Boston Globe has had a few good posts in the last couple of weeks, they have become a pretty good place to find admissions related articles. The only thing is, although they are very good reads, they tend always seem to interview some pretty hard hitting schools, (Harvard, MIT, Tufts) not exactly your best sample if you want to get an overall picture of College Admissions, that’s my take anyway.

College hopefuls try the Creative approach – Boston Globe : What are some of your most creative “bribes” as you will?

Maryland Governor “promises” to freeze tuition at Maryland State Schools. We’ll see….

Midwest Applications Soar: According to the Chicago Sun Times applications are up everywhere in the Midwest, what a shock! Have these writers been living under a rock the last few years?? There was a good quote in there from Notre Dame’s Dan Saracino: “It’s nice to be up in applications, but you’re not sure how serious students are, It (common app.) makes it so easy to apply, they may just be fishing”

Enjoy…

January 14, 2008

Website Redesign

Filed under: Uncategorized — fjgaylor @ 9:46 am

We are in the midst of updating our website with fresh images from last semester’s work. It’s always fun to update our site with new work. We are actually keeping the design pretty much the same just adding new stuff.. Here’s the problem I’m having: Way TOO MANY images!!! The way we have it set up now is that we have a total of 176 images in 11 galleries. We are keeping with the same flavor. We have gone through all our assignments of Fall 2007 and have come up with just over 500 images that we like, way too many. So over the next week, we will be editing them down to a total of 176 images.

It is an extremely tedious process in picking portfolio images.

Are there too many from one school?
Are there not enough from another school?
Are there too many males/females?
Too many professors?
Too many dorm photos?
Too many wide angle shots?
Too many tight shots?

And it goes on and on.

Any suggestions to make this go smoother?

To see our entire online portfolio of admissions marketing photography goto FJ GAYLOR Photography

January 11, 2008

One Heck of a Dorm Room

Filed under: Uncategorized — fjgaylor @ 9:36 am

As we go through thousands upon thousands of images from last semester to completely update our website with new stuff, I found this one from Marian College in Indianapolis. Have you ever seen a dorm room like this? It was straight out of HGTV..

To see our entire online portfolio of admissions marketing photography goto FJ GAYLOR Photography

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NY, One State on the Right Track with Higher Education

NY Governor Elliot Spitzer’s annual State of The State address filled with benefits for the State’s public Universities, which include 2,000 new full-time faculty positions and the creation of an at least $4 billion endowment according to the NY Times this morning.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 10, 2008

California Government Proposing Huge Cuts in Higher Ed Spending

Filed under: Uncategorized — fjgaylor @ 4:29 pm

Just as Florida is proposing, Here comes California proposing HUGE budget cuts that could have a huge impact on the State’s economy.

According to The San Jose Mercury News, Schwarzenegger proposes a budget that would slash $1.1 Billion from the State’s Colleges and Universities.

The UC and Cal State systems were scheduled to raise fees next year by 7.4 percent and 10 percent respectively. Schwarzenegger’s budget would require MUCH steeper fee hikes to cover the cuts.

What’s this all mean? Can’t mean anything good, limit enrollment and deny entrance to qualified students that don’t have the means?

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

UF and rest of FLA higher ed Budget Concerns

Filed under: Uncategorized — fjgaylor @ 4:21 pm

According to the Gainesville Sun, The University of Florida may have to CUT SUMMER SCHOOL and REDUCE ADMISSIONS to make up for a huge state budget shortfall.

These state governments can’t think of any better places to cut costs other than HIGHER EDUCATION?

Is this a SIGN of things to come in the near future with other states following suit?

January 8, 2008

Flickr : Are You Taking Advantage?

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We’ve been posting images to FLICKR for a while now as another avenue to show our work.. Up until mid December Flickr had pretty basic analytic tools, just the amount of views.. Well that all changed when Flickr announced FlickrStats.

If you’re a data monger like me, you can really have some fun with it, and most importantly BENEFIT from it.

After some poking around a bit, it doesn’t look like Higher Ed is really taking advantage of this media for driving traffic to their respective sites..

Just a few quick observations, there are several schools that have Flickr accounts out there, but they do not appear to be very active, or effective for that matter. Now please keep in mind, this could be a major research project in and of itself, I only skimmed through for about a half hour, so my findings could be off.. Here goes anyway.

By looking at the sampling of Accounts that were “official” school sites, there were a few things I noticed.

1. They looked like they were just batched and thrown on the site, with original file names and not many titles that would be conducive to any search algorithm. No one is ever going to find your images.

2. There was rarely a caption that was worth looking into further that would make me want to click on a link to the website..

3. There weren’t links to click on, that would take me to the school’s homepage.

4. When clicking on the “profile page”, very few had a link to the school’s site either.

In my opinion this could be one of the best $20.00 a year investments for any admissions department, if the time and effort is put into it.

Now we’ve been using Flickr for about a year and a half, we have 852 images posted on our account, and to date we’ve had more than a quarter million views. Probably the best $30.00 we’ve spent in a while.

I spent a bit of time looking at some searches for schools we worked with this fall, to see where we landed on the search. If you’ve got nothing better to do, please take a look.

Hofstra University
Suffolk University
Corban College, OR
RMCAD,CO
Marian College,IN
IUPUI
St. John’s University, NY
Old Dominion University, VA
Miami University, OH
Northwestern University, IL
Texas State University
Imperial College, London
Colelge of The Holy Cross
Oklahoma State University
Kansas State University

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

December 7, 2007

Kansas State University

Filed under: Uncategorized — fjgaylor @ 5:59 pm
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