Higher-Ed Marketing Photography

January 18, 2008

Are You Twittering?

The other day Brad over at SquaredPeg had a wonderful post about setting up Google Alerts to see what’s being said about things of interest to your school.

This is of course got me thinking, as his wonderful posts ALWAYS do.

Everyone’s heard of Twitter but are you using it as a tool for improvements?

David Terry has created a wonderful tool called Tweetscan a great search engine that combs through Twitter posts. I have been using this for a while now and find it wonderful to find things of particular interest to me.

I have several keywords that I monitor on a regular basis to see what’s going on inTwitterland and to find folks of similar interest.

One of my searches is the keyword “admissions” and the other day found a few back to back posts about admissions that got me thinking.

One was from a female student expressing her discontent for Penn State’s admissions packets. The other two were from a frustrated female student who was having no luck reaching an actual person in an Admissions office, and when she finally did get a live person it was not such a pleasant experience..

picture-1.jpg
So what can everyone take from this??

Well as Brad stated in his post you can do two things:

1. Leave a message and hopefully help
2. Leave a message and look creepy, it’s a risk

Personally I’d take the risk and explore the pain and see if you can perhaps turn a negative into a positive.

Explore these options to see how you can improve upon your service.

Now granted Twitter has not penetrated the teen market as much as Facebook or others have but kids are definitely on it and is it a POWERFUL tool.

So if you’re not already Twittering, take a peek and see what you think.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: