Higher-Ed Marketing Photography

August 27, 2007

Revisiting Effective Keyword Searching

Filed under: Uncategorized — fjgaylor @ 3:58 am

I wrote a post about a month back about some results from our analytics software (Google Analytics) to the blog.. It was centered around the surprisingly large number of queries from the keyword “dorm”… I know that we have posted several photos of “real” dorm rooms throughout the last several months, but I was and still am astonished at the amount of traffic from these keywords that land on OUR SITE… Why is it that these “users” are landing on our site? Have we done that great a job with our Search Engine Marketing, or are colleges and universities just doing a poor job?

Here are some of the top queries in the month of August:

Bradley University Dorm Photos:
Bradley Dorms:
Coast Guard Academy Dorm Photos:
Dorms Texas State:
Dorm Photo:
FIU Dorm Room Photos:
Bradley University Couple Dorms:
Bradley University Dorms:
Old Dominion University Dorms:
University Dorm Photo:
Photo Ivy League College Dorm Room:
Northwestern Dorm Pictures:
Princeton Admission Dorms Photos:
Texas State University Dorm Pictures:
Dorm, Tx State:
UMASS Lowell Dorms:
Lowell Dorm:
Northwestern University Dorm:
Northwestern Dorm Visits:
URI Dorms:
University of Florida Dorm Photos:
St John’s Dorm Pictures:

I’m sure there are several factors why the sudden increase in the last couple of months. One could only speculate as this whole internet search experience is such an inexact science. One reason that came to me right away is the time of year, as new students start the move in process, maybe they are looking for size reference, etc.. so they can plan on what to bring accordingly. I don’t know, just a thought..

It just supports the theory that schools need to be in as many places on the web as possible to get the best representation.. If they’re hitting on FJ GAYLOR Photography with these searches, schools need to start doing a better job keywording.

To see our entire online portfolio of admissions viewbook photography goto: FJ GAYLOR Photography

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1 Comment »

  1. Because bradley has horrible photos and representations of their dorm rooms. Freshman year I went off of their measurments and had everything planned out for that type of room, and even had carpet cut. Then when we got there, the room was COMPLETELY different. I was ticked off and said that i was going to leave bradley. Then my roomate and I got a normal room.

    Comment by Mike a Bradley University student — April 18, 2008 @ 2:48 am


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