Higher-Ed Marketing Photography

August 27, 2007

Revisiting Effective Keyword Searching

Filed under: Uncategorized — fjgaylor @ 3:58 am

I wrote a post about a month back about some results from our analytics software (Google Analytics) to the blog.. It was centered around the surprisingly large number of queries from the keyword “dorm”… I know that we have posted several photos of “real” dorm rooms throughout the last several months, but I was and still am astonished at the amount of traffic from these keywords that land on OUR SITE… Why is it that these “users” are landing on our site? Have we done that great a job with our Search Engine Marketing, or are colleges and universities just doing a poor job?

Here are some of the top queries in the month of August:

Bradley University Dorm Photos:
Bradley Dorms:
Coast Guard Academy Dorm Photos:
Dorms Texas State:
Dorm Photo:
FIU Dorm Room Photos:
Bradley University Couple Dorms:
Bradley University Dorms:
Old Dominion University Dorms:
University Dorm Photo:
Photo Ivy League College Dorm Room:
Northwestern Dorm Pictures:
Princeton Admission Dorms Photos:
Texas State University Dorm Pictures:
Dorm, Tx State:
UMASS Lowell Dorms:
Lowell Dorm:
Northwestern University Dorm:
Northwestern Dorm Visits:
URI Dorms:
University of Florida Dorm Photos:
St John’s Dorm Pictures:

I’m sure there are several factors why the sudden increase in the last couple of months. One could only speculate as this whole internet search experience is such an inexact science. One reason that came to me right away is the time of year, as new students start the move in process, maybe they are looking for size reference, etc.. so they can plan on what to bring accordingly. I don’t know, just a thought..

It just supports the theory that schools need to be in as many places on the web as possible to get the best representation.. If they’re hitting on FJ GAYLOR Photography with these searches, schools need to start doing a better job keywording.

To see our entire online portfolio of admissions viewbook photography goto: FJ GAYLOR Photography


August 24, 2007

Hofstra University Admissions Photography

Filed under: Uncategorized — fjgaylor @ 4:27 am

Here’s a bunch from a great shoot yesterday at GORGEOUS Hofstra University in Hempstead, NY..

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography



August 21, 2007

Summer Admissions Photoshoots

Filed under: Uncategorized — fjgaylor @ 5:23 pm

Here are a few from a shoot yesterday at Suffolk University in Boston…. The focus of the shoot was a bit different than how we normally work.. This was a shoot for a specific project, where we normally go out and build image libraries of all aspects of campus life…. We very seldom work with set up groups of students, however being August 20th, there wasn’t much activity on campus, and "models" were needed.. Overall I think it was a success, as we covered a lot of ground and hopefully gave the client several, several different options to go with..

Here is the problem I have with "set-ups", THE SAME people are in ALL the SHOTS…..

What are your opinions on set-up shoots.

To see our entire online portfolio goto: FJ GAYLOR Photography


August 2, 2007

Neat Presentation Using Airtightinteractive.com’s Postcard Script

Filed under: Uncategorized — fjgaylor @ 1:40 pm

Please take a look at a page mirroring our website created using the Postcard Script from Air Tight Interactive… You can see our version of the page here: FJ GAYLOR Let us know what you think…

To see our entire online portfolio of admissions viewbook photography goto: FJ GAYLOR Photography


August 1, 2007

Approaching a Milestone … Of Sorts

Filed under: Uncategorized — fjgaylor @ 6:20 pm

Compared to most sites it is not considered a milestone, but for tiny FJ GAYLOR Photography 100,000 visitors in less than 30 months is a big milestone…. We’d like to thank everyone for stopping by along the way… We hope you continue to visit…

To see our entire online portfolio of admissions viewbook photography goto: FJ GAYLOR Photography


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