Higher-Ed Marketing Photography

July 11, 2007

Campus Tours This Summer

As thousands of prospective college students flock to our nation’s colleges and universities the Washington Timesran a piece in yesterday’s paper about the process profiling a few schools…According to TargetX A recent study indicated that 71% of incoming students ranked the campus visit as the most trusted source of information and yet colleges still don’t put much effort into making it an authentic, personalized experience.I have to agree with this study, but would love to get some insight from students on what they want in a college tour..Personally I think that there should be two tours, One with just students and One with just the parents.. After they head off in separate ways, compare the two experiences to see what the outcome was..We see a lot of these tours on a daily basis during the Fall and Spring semesters and what I have observed is that the parents ask all the questions and the students have little to say. This seems to be quite similar with Orientations and parents and students together.. The kids really don’t seem to act themselves..To see our entire online portfolio of admissions viewbook photography goto FJ GAYLOR Photographyqt9j7672.jpg

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