Higher-Ed Marketing Photography

March 17, 2008

Red River College – Winnipeg, Day One

Well, the spring semester busy season is off to a great start, minus the travel woes. After an extremely busy fall semester of travel with NO delays or travel mishaps, the Spring 2008 semester has started off a bit rocky. After getting detained in Canadian Immigration for a tense hour (Canadian Customs cam real close to sending us home) and a mechanical in Toronto we finally arrived in Winnipeg four and half hours before our first day of work at Red River College. So after a quick nap and shower, we arrived on campus for a wonderful day of shooting. One more day at Red River College and back home for a few days and then to Mississippi next week.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography_73f1030.jpg

“Fat Envelope Frenzy” – A MUST Read

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Joie Jager-Hyman, a former Assistant Director of Admissions at Dartmouth and current Doctoral Candidate at Harvard, has released Fat Envelope Frenzyjust in time for the busy Admissions season. Jager-Hyman who also blogs at Crucial Minutia chronicled the lives of five High School students from different backgrounds with the same goal in mind: Admission into The Ivy League.

Jager-Hyman does a great job in telling these kids stories. I picked the book up Friday in anticipation of our Sunday flight to Winnipeg.. I started reading on the plane in Hartford and didn’t put it down until it was finished. I thoroughly enjoyed this easy read, and ended up wanting to know more about all these kids..

February 7, 2008

Would You use Photoshop or Not?

Just a quick post and a quick question on authenticity. We were shooting yesterday at Monmouth University in New Jersey. Yesterday was Ash Wednesday and there were lots of students with ashes on their foreheads. I strayed away from most of the opportunities for these shots.

Here’s the question: Would you or Would You Not use Photoshop to take the ashes off for use on the web or publications??

Just curious

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography_73f4275.jpg

January 29, 2008

If You’re Using Twitter

Filed under: Uncategorized — fjgaylor @ 12:09 pm

If you are taking advantage of Twitter, Darryl over at BrandFlakes has a great post on Twittiquette

Take a look.

January 28, 2008

How do you Stack up to New Hampshire

That’s the question. New Hampshire’s Union Leader newspaper had an interesting article about the highest paid state employess.

The top sixty-two paid employees in the state come from the University of New Hampshire system..

The president of UNH pulled in $317,000, $200k more than the Governor of the State.

There’s a spreadsheet included in the article listing all University System employee salaries earning above $50,000… Feel free to take a look and see where you all stand in relation.

Here’s a definite disadvantage of working for the state, having your personal information open to the public…

One thing that I took from the article was the use of GOOGLE DOCS, kind of cool, not having to open a silly excel attachment, very well done on the Union Leader’s part…

January 25, 2008

Higher Ed Advertising on NPR?

Am I missing something here???

In the last few days I have heard at least three different schools’ ads on National Public Radio..

Is this where prospective students are? I can’t imagine they are.

It looks as though some NPR sales rep needed to make quota and gave away spots for pretty cheap..

What do you think?

I guess I could possibly understand if they were ads for adult learning, or maybe the development office but UNDERGRAD ADMISSIONS! Yikes.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 23, 2008

New Study Shows…………

Filed under: Uncategorized — fjgaylor @ 12:26 pm

Breaking News: A New Study finds that teens think that social sites and entertainment on the internet are more exciting than news

Thanks to BrandFlakes for Breakfast for reporting this Breaking News..

You have to take a peak at BrandFlakes if you want a quick laugh.

The scary thing is people in high decision making positions actually spend lots of money to fund silly research like this..

Enjoy

To see our entire online portfolio of admissions marketing photography goto to our newly UPDATED site at FJ GAYLOR Photography

January 22, 2008

Website Re

After three weeks of culling through images we have finished updating our website with fresh images from the past semester.

PLease take a look and let us know what you think..

http://www.fjgaylor.com

January 18, 2008

Are You Twittering?

The other day Brad over at SquaredPeg had a wonderful post about setting up Google Alerts to see what’s being said about things of interest to your school.

This is of course got me thinking, as his wonderful posts ALWAYS do.

Everyone’s heard of Twitter but are you using it as a tool for improvements?

David Terry has created a wonderful tool called Tweetscan a great search engine that combs through Twitter posts. I have been using this for a while now and find it wonderful to find things of particular interest to me.

I have several keywords that I monitor on a regular basis to see what’s going on inTwitterland and to find folks of similar interest.

One of my searches is the keyword “admissions” and the other day found a few back to back posts about admissions that got me thinking.

One was from a female student expressing her discontent for Penn State’s admissions packets. The other two were from a frustrated female student who was having no luck reaching an actual person in an Admissions office, and when she finally did get a live person it was not such a pleasant experience..

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So what can everyone take from this??

Well as Brad stated in his post you can do two things:

1. Leave a message and hopefully help
2. Leave a message and look creepy, it’s a risk

Personally I’d take the risk and explore the pain and see if you can perhaps turn a negative into a positive.

Explore these options to see how you can improve upon your service.

Now granted Twitter has not penetrated the teen market as much as Facebook or others have but kids are definitely on it and is it a POWERFUL tool.

So if you’re not already Twittering, take a peek and see what you think.

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

January 17, 2008

Just Some Early Morning Reading

The Corporatization of Higher Education

College Standards Stiffer For Women Good video if you can get through the :30 ad before the video starts

Even The Library of Congress is using FLICKR

Enjoy

To see our entire online portfolio of admissions marketing photography goto: FJ GAYLOR Photography

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